| Writing Dynamic Cover Letters 1. Marketing Preparation o » Determine your strength and weaknesses (who you are) o » Determine your job and career interests (what you want) o » Determine the career path you are taking (where do you want to go) o » Determine potential employers (where do you want to work) o » Get your tools ready - resumes, cover letters, portfolios (market yourself) o » Update your database for new job leads from network (contacts) 2. Keys To Successful Cover Letters o » First point of contact - good first impression o » Basics in letter writing - open with a topic sentence and followed by its embodiments. o » Use action verbs and not more than two pages. o » Get the addressee's name, position, department, and organisation right. o » A powerful first paragraph - briefly and concisely explain what you want. o » Relate an objective stating clearly role play in job applied. o » Respond to the requirements promptly and directly by explaining how you meet up to the job expectations and why you are suitable to the job. o » Introduction of yourself, simple and to the point not complicated or sophisticated sentences. o » Focus on key accomplishments derived from knowledge, skills and attributes. o » Should not be too full of facts that should have been covered by the resume. o » Incorporate an excellent resume to it. o » End with a request for an appointment (interview), at time convenient to the interviewer. 3. Common Mistakes To Avoid o » Ensure objective is clearly stated - do not fail. o » Emphasize more on achievements and qualify - do not functionalise by duties and responsibilities o » Forego lengthy and use of big words - two page simple texts will do. o » Do not submit cluttered accompanying resume - have a structured, easy to read format. o » First time right, every time right on grammars and spellings - edit and proofread before submission. Three Basic Types of Cover Letters 1. Specific Reply There are 5 (five) key elements in the specific reply to an advertisement: a. Position Applying For · » Indicate keenness to get the job · » Show enthusiasm · Example I have always wanted to be able to finally expose myself to a full set of accounts practice. The brief position description that was aired/that was advertised came as a tremendous surprise. It was all that I was looking for, couple with the fact that it will report directly to the Accounts & Administration Manager. I am sure being a fast learner and given the opportunity with the right guidance from the superior, I would be able to excel further. b. Interest in the Job · » Quote the position as subject header. · » Quote the reference, if there is one in the advertisement. · » Mention where you saw the job advertised (newspaper and date) · » If through some other ways i.e. other Medias, cite them. · Example Your advertisement aired over the local radio / in The Star dated January 23rd, 2001, pertaining to the vacancy for a Sales Executive, refers. It really caught my interest when I heard / read the specific requirements mentioned. I believe that it augurs well with what I am having and would appreciate if I can be considered for it. c. Suitability for the Job · » Reasons why you are suitable for the job. · » In particular give a very brief summary of the most important details form your resume. · » Make sure some cross-referencing is identified so reader would not overlook. · » Your task is to work out what employer is looking for and to immediately convince that you are right for the job. · » Here decide on most impressive points and concentrate on them Is it your experience? Your potential? Other factors · Example You ask for someone with initiative. I think my current employer would agree that increasing sales by 35% in three years is enough initiative! I firmly believe that I could perform better in larger company with a more varied range of products and wider markets. d. Availability for Interview · » Statement on when for both parties. · » Willingness to provide references upon request. · Example Finally, I shall be available for an interview every Wednesday from 9.00 a.m. to 1.00 p.m. morning. However, if that timing is inconvenient I leave it up to your organisation to decide. I shall provide two referees prior to or after the interview upon request. e. Any Other Requirements from Advertisement. · » Job specification / man specification - tailor your letter to its requirements · Example a. Good general background and supervisory experience - Production Manager b. Communicative abilities and self confidence - Sales Manager 2. General Vacancy Whenever recruiting is being done or qualities which company are looking for is not known. First step : · » Do research on company's area of specialization (well-known for) · » Tailor your letter accordingly Second step : · » Suggest you are interested in the company · » With background suitable for it Third step : · » Stand out in the crowd and persuade company's interest in you Fourth step : · » Address to HR Manager or highest position in the organization Checklist : 1) » Have enclosed all necessary components, specimens of previous work if called for 2) » Double check names / titles and advertisement again 3) » Spelling, details, dates, typing and grammar must be accurate 4) » Covering letter and enclosures are kept in right-sized enveloped § » Appears clean § » References cited on envelope as advertised § » Photographs to be attached 3. Electronic Means - » Refer to screen shot of jobmarket.com.my portal, log on cover letter
- » Follow specific reply cover letter
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